Powerful Recruiting Tool
- In a study of employees with children in company-sponsored child care programs, 93% of respondents said that work-site child care was an important factor in considering a job change.
- 19% of respondents had actually turned down another job rather than lose their work-site child care, and 25% of those who turned down other job opportunities were managers (Benefits of Work-Site Child Care, Simmons College Graduate School of Management, 1997).
- Organizations that offer child care often top the lists of "Best Places to Work." This benefit demonstrates a commitment to employees and leadership in the community and results in enhanced morale and company image, as well as an ability to attract new talent. In one survey, 85% of employers that offered child care programs reported more positive public relations (National Child Care Information Center).
- In a survey conducted by the North Carolina firm of Public Policy Polling, 93% of respondents said that backup care would be "clearly valuable" or "extremely valuable. (Hospital Business Week, March 2007.)